WWE has announced the renewal of Snickers as the exclusive sponsor for WrestleMania 34, through the following statement on its own website:
WWE® AND SNICKERS® EXPAND WRESTLEMANIA® PARTNERSHIP
HACKETTSTOWN, N.J. and STAMFORD, Conn. (March 5, 2018) – For the third consecutive year, SNICKERS® Brand will serve as the exclusive presenting partner of WrestleMania 34, one of the biggest sports and entertainment events in the world. WrestleMania, WWE’s annual pop-culture extravaganza, will take place Sunday, April 8, 2018, at the Mercedes-Benz Superdome in New Orleans and stream live around the world on WWE Network.
SNICKERS’ presenting partnership of WrestleMania is highlighted by custom content produced by WWE for SNICKERS, which will feature WWE Superstars and the brand’s popular ‘You’re Not You When You’re Hungry’ campaign. The creative will appear across WWE’s global digital and social platforms, which includes the #1 sports channel and #2 channel overall in the world on YouTube, on the award-winning WWE Network, and on WWE’s flagship TV programs Monday Night Raw® and SmackDown Live® on USA Network, a long-standing SNICKERS partner.
As part of the agreement, SNICKERS will have promotional activity at WrestleMania Axxess – WWE’s four-day, interactive fan festival, presence at WWE live events leading up to WrestleMania, retail promotions, as well as custom digital and social content, including a branded WWE.com and YouTube series hosted by WWE digital correspondent Cathy Kelley. SNICKERS will also leverage WWE’s Instagram page, which has more than 14 million followers – the most of any major sport – with a sponsored Instagram story on the day of WrestleMania.
“We’re thrilled to partner with WWE for a third consecutive year as the presenting sponsor of WrestleMania 34 in New Orleans,” said Michael Italia, Senior Brand Manager, SNICKERS Brand. “The animated personalities of WWE cannot afford to be hungry in the ring, which makes our partnership that much more of an authentic extension of our ‘You’re Not You When You’re Hungry’ campaign. We’re eager to connect with WWE’s passionate fan base in person and across social media this year, as this event continues to grow in attendance and engagement.”
“As one of the biggest sports and entertainment events in the world, WrestleMania will again provide SNICKERS a global platform to deliver their award-winning ‘You’re Not You When You’re Hungry’ campaign,” said John Brody, WWE Executive Vice President, Global Sales & Head of International. “Our continued WrestleMania partnership with SNICKERS is a result of innovative and entertaining collaborations that engaged our passionate fans worldwide.”
In addition, Snickers will also be the sponsor to present the “fair” WrestleMania in Champions Square, outside the Mercedes-Benz Superdome free and open to the public and which will include entertainment areas full of fun with music, games, and food. Snickers is also holding a raffle, on a smaller scale, at US military bases. UU ., Which will give access to 25 winners to the WrestleMania broadcast by WWE Network.
Last year, the presentation of Snickers at WrestleMania 33 had an impact of almost three billion impact for Snickers within the global WWE platforms as a brand integrated into the video content within Monday Night Raw and SmackDown LIVE ( broadcast by USA Network), social and digital networks, WWE Network, live events and minor appearances of WWE superstars. WrestleMania 33 was the most social event in WWE history setting a new attendance record at the Orlando Citrus Bowl of 75,245 fans, which led to the highest grossing event in the history of the stadium at 14.5 million dollars.