WWE has registered the brand “The Great American Bash”, as confirmed by the specialized journalist Mike Johnson of PW Insider portal. In this way, the name which originally created “The American Dream” Dusty Rhodes in the late 80s will become the exclusive property of the McMahon company unknown to date if you plan to use it for a future return of the PPV.
The nomenclature was born from the hand of Rhodes during his time at the company Jim Crockett Promotions which held all his summer tours. Subsequently, the name was used in the first PPV of the company held in Baltimore in 1988 and in which the main fight starred Lex Luger and Ric Flair for the NWA world championship. A few years later, when Ted Turner (founder of TBS) bought Jim Crockett Promotions to become World Championship Wrestling (WCW) “The Great American Bash” continued as one of the most popular PPVs reaching 10 different occasions.
In 2004, and after the acquisition of WCW by Vince McMahon, WWE made the name reappear as PPV beginning to be an exclusive show of SmackDown! the first three editions. In 2009, the nomenclature underwent a modification and the event was renamed “The Bash”, to then return the original name in its latest edition in 2012. WWE, meanwhile, released a DVD with a compilation of the best matches of the show titled “United We Slam” – The Best of the Great American Bash.