AEW held its first pay-per-view event last Saturday from Las Vegas, Nevada. Double or Nothing was presented as one of the most expectant alternatives of recent years and achieved a great result in terms of the number of purchases is concerned, both at the PPV level on television and on the Internet.
In the last few hours, the first data on the purchase of PPV have been known and there is good news for the company of the Khan. Double or Nothing achieved a total of 98,000 purchases, between television and digital. The difference between both platforms is minimal since practically 50% were made through the Internet, a very significant fact since the majority of this type of products obtains between 15 and 25% of purchases in digital format.
Better data than All In
AEW Double or Nothing did not manage to double the All In data, although it must be taken into account that the price was significantly higher in the United States. Failing to confirm more purchases, which usually occur in the weeks after the live broadcast, the show should surpass the largest show in the history of ECW, with 99,000 purchases. In this way, it would become the largest PPV in the history of professional wrestling not produced by WWE or WCW. It also outperformed the latest UFC exclusive events in digital format.
Dave Meltzer, Wrestling Observer journalist, recalled in the last news bulletin that nobody has done anything similar without a regular television exhibition since 2004 with the fight between Chuck Liddell and Tito Ortiz. Impact Wrestling, with Hulk Hogan, Ric Flair, Sting, Jeff Hardy and other superstars on television at the same time, only got half a few times.