New Japan completes the registration of several brands for commercial use in upcoming events to be held in the United States
New Japan Pro-Wrestling (NJPW) announced more than a year ago its intentions to be sold in the United States. The company’s exponent, Takkaki Kidani, already mentioned several of the strategies, with the beginning of several shows in the western country. The company would continue with these plans and would have opted to take a new step in this direction.
As PWInsider reveals exclusively in its Elite section, NJPW will have registered several patents in the United States for the upcoming events that will take place there. Among the brands, you have registered are the following terms: “Strong Style”, “King of Sports” and “Strong Style Evolved”. All of these brands would have been presented to the Patent Office in order to be commercially exploitable in the near future.
Among the brands stands out the record of Strong Style Evolved, title of the next show that the company will carry out in the United States on March 25 from the Walter Pyramid in Long Beach, California. At the moment it has not been revealed if the company intends to register more brands in the future or if it will expand to other concepts such as nicknames or names.
It should be remembered that according to the company’s plans, the expansion to the United States would involve establishing a small headquarters in California, retaking the US dojo and training people on American soil. According to Takaaki Kidani during last summer in a conference for the company, the plans would go through its implementation during this year, starting to recruit talent and looking for cable television networks interested in issuing the product, looking for other alternatives to AXS TV.